Leadership Insights from LeadDev West Coast 2023This week, on October 16th and 17th, I attended a technical conference for the first time – LeadDev West Coast 2023. I was there to support my wife, who was one of the speakers, and it provided an excellent opportunity to make new friends and learn f...Oct 20, 2023·5 min read
Shooting for Success: Leveraging Lessons from the Basketball Court in BusinessSports have been a significant school in my life. Many may not know, but I devoted myself to basketball from the age of 7 to 21. At the age of 14, I left my parents' house and ended up moving several times, living in São Leopoldo/RS, Jundiaí/SP, and ...Jul 27, 2023·4 min read
Giving an effective feedbackIn this article, I talk about the Ladder of Inference, models for structuring feedback, and best practices for giving feedback. Before discussing feedback, it is essential to mention the Ladder of Inference. The concept was first introduced by organi...Jul 24, 2023·5 min read
Curso - Product DiscoveryTem interesse em aprofundar temas como: Experimentação, Teste AB e aprender com cases reais? Nas minhas aulas sobre experimentação no módulo 04 você vai aprender sobre Como estrututar um experimento Praticar cases de produtos Aprender com case de ...Jul 22, 2023·1 min read
Hypothesis driven ProductsHypothesis-Driven Development is based on the development of new ideas, products, and services with the aim of determining whether an expected outcome will be achieved or not. The cycle of formulating hypotheses, testing, and analyzing experiments is...Jul 22, 2023·6 min read
Gamification in Rewards ProgramsWhat is Gamification? Gamification is a term derived from "Games" which refers to games. The term was coined by British programmer and game developer Nick Pelling in 2002, to use the logic and dynamics of games to increase people's engagement in the ...Jul 22, 2023·6 min read
Navigating the Product Discovery ProcessUncovering Customer Needs and Mitigating RisksJul 22, 2023·5 min read